KSP Redesign
a redesign of an e-commerce website
student project
Story Time
The assignment was to take a site you love buying from and improve it's Ux and Ui. I frequantly buy from KSP because of their low prices and fast delivery service , but their site is quite a mess. so I took the challenge on to redesign it.
What I did:
Design
Prototyping
Type of Project:
Website redesign
My Tool Set:
Redesign
Homepage
Mega menu
Result page
Product pop up
UI Design
Typography
Heebo
Colors
Components
Challenges
- Trying to simplify the huge navigation menu, while maintaining most of the categories
Goals
- Create a good information architecture to help the customer in the buying process, and avoid confusion and lower the bounce rate
Competitive Analysis
Bug
Strengths
- Good information architecture
- Clear call to action
- Suggests bundle option
Weaknesses
- Very cluttered product page
- Important information is under the fold
Takeaways
- Build a good information architecture to make it easy to navigate
- Make a clear call to action on the product page
Original design
Card sorting
User Flow
Home page
nav menu
choose
category
category
result
fliter/sort
choose
product
product
product pop-up
buy